MUSEO DO MAR REDESIGN
MUSEO DO MAR REDESIGN
BRAND
This project is a rebranding initiative developed as a group project during my Master’s Degree in Graphic Design at LABASAD. The project focused on Museo do Mar in Galicia, aiming to attract a younger audience while maintaining the museum’s identity and cultural heritage.
Brand Redesign
Rebranding
Visual Identity
Logo Design
Brand Applications
Client
Master's Project
Year
2023
Field
Rebranding
Museo do Mar: New Identity
This rebranding project focused on Museo do Mar in Galicia, with the aim of engaging a younger audience while preserving the museum’s cultural identity and heritage.
We redefined the visual identity and communication system to create a more approachable and contemporary brand experience, strengthening the museum’s connection with new generations of visitors.
Museo do Mar: New Identity
This rebranding project focused on Museo do Mar in Galicia, with the aim of engaging a younger audience while preserving the museum’s cultural identity and heritage.
We redefined the visual identity and communication system to create a more approachable and contemporary brand experience, strengthening the museum’s connection with new generations of visitors.
Typography & Color
The color palette evokes the sea and Galicia’s coastal environment, enhancing brand recognition and visual cohesion across all materials. Typography was carefully selected to balance readability with personality, reflecting the museum’s maritime theme and contemporary approach.
Chromatic Range
Typography
Typography & Color
The color palette evokes the sea and Galicia’s coastal environment, enhancing brand recognition and visual cohesion across all materials. Typography was carefully selected to balance readability with personality, reflecting the museum’s maritime theme and contemporary approach.
Chromatic Range
Typography
Visual Identity
The rebranding focused on creating a fresh and modern visual identity for the museum. The new logo, inspired by the shape of the museum building, connects the identity directly to the architecture. The graphic elements were designed to appeal to a younger audience while preserving the museum’s cultural heritage.
Current Logo
New Logo (positive & negative)
Secondary Logos
Graphic Elements
Visual Identity
The rebranding focused on creating a fresh and modern visual identity for the museum. The new logo, inspired by the shape of the museum building, connects the identity directly to the architecture. The graphic elements were designed to appeal to a younger audience while preserving the museum’s cultural heritage.
Current Logo
New Logo (positive & negative)
Secondary Logos
Graphic Elements
Communication Materials
The project included the redesign of marketing and promotional materials, such as posters, flyers, merchandising items and social media graphics. Each piece was crafted to engage a younger audience and ensure consistent brand application across physical and digital touchpoints.
Communication Materials
The project included the redesign of marketing and promotional materials, such as posters, flyers, merchandising items and social media graphics. Each piece was crafted to engage a younger audience and ensure consistent brand application across physical and digital touchpoints.
Typography & Color
Typography was carefully selected to balance readability with personality, reflecting the museum’s maritime theme and contemporary approach. The color palette evokes the sea and Galicia’s coastal environment, enhancing brand recognition and visual cohesion across all materials.
Typography
Visual Identity
The rebranding focused on creating a fresh and modern visual identity for the museum. The new logo, inspired by the shape of the museum building, connects the identity directly to the architecture. The graphic elements were designed to appeal to a younger audience while preserving the museum’s cultural heritage.
New Logo (positive & negative)
Current Logo
Secondary Logos
Graphic Elements
Chromatic Range
Communication Materials
The project included the redesign of marketing and promotional materials, such as posters, flyers, merchandising items and social media graphics. Each piece was crafted to engage a younger audience and ensure consistent brand application across physical and digital touchpoints.
