LNDM WEB REDESIGN
LNDM WEB REDESIGN
UX/UI
Design and implement a responsive website for "Les Noies del Medi", a women-led surf community. The work included redesigning existing pages, creating new layouts, and ensuring consistency across all devices.
Website Redesign
Web Redesign
UX/UI & visual DESIGN
Information architecture
Design Handoff
UX/UI DESIGN
VISUAL DESIGN
Information architecture
Design Handoff
Client
Les Noies del Medi (LNDM)
Year
2025
Field
Women’s Surf Community
Structuring Content
& Crafting Experience
For this case study, the focus is on the homepage, as it best represents the main UX, content-structuring, and storytelling decisions made throughout the project. The homepage redesign focused on organizing content clearly and creating an engaging user experience.
Along with the LNDM team, we reviewed the initial concepts and the brand’s mission, vision, and values to define a clear direction. Navigation was simplified, related content was grouped, and wireframes were designed for scannable blocks.
In the section below, a before-and-after comparison shows how navigation, content structure, and CTA placement were refined to enhance clarity and engagement.
Fold 2
Events First
Upcoming events are prioritized, as they generate the most conversions and keep content fresh and engaging.Updated CTA
“View All” Replaced the previous CTA with a clearer “View all” button at the top right of the “Coming Soon Events” and “Our Trips” sliders, directing users to full event and trip pages.Trips Slider
Surf and surfskate trips appear in a redesigned, visual slider with category labels and a “More info” CTA, offering key details to spark interest without overwhelming users.
Previous Home
Previous Home
Current Home
Current Home
Fold 3
Join the Community, Social Media
& Contact
Grouped social media and contact into
a single community section. Icons link directly to platforms, and the banner includes three CTAs: “About us,” “Contact,” “Merchandising.”Sponsors
Finally, minimized logos acknowledge sponsor support while keeping focus on LNDM content.
Previous Home
Current Home
Fold 1
Simplified navigation: Reduced the menu from eight to six items, grouping related sections under “Community and simplified the logo for better readability.
Clear content entry: Replaced a text-heavy intro with a scannable overview
of key activities, linking to relevant page.Early engagement: Added a prominent first-fold CTA linking to contact, supporting quick interaction for events and surf trips.
Previous Home
Previous Home
Current Home
Structuring Content & Crafting Experience
For this case study, the focus is on the homepage, as it best represents the main UX, content-structuring, and storytelling decisions made throughout the project.
The homepage redesign focused on organizing content clearly
and creating an engaging user experience. Along with the LNDM team,
we reviewed the initial concepts and the brand’s mission, vision,
and values to define a clear direction. Navigation was simplified, related content was grouped, and wireframes were designed for scannable blocks.
In the section below, a before-and-after comparison shows how navigation, content structure, and CTA placement were refined to enhance clarity and engagement.
For this case study, the focus is on the homepage, as it best represents the main UX, content-structuring, and storytelling decisions made throughout the project.
The homepage redesign focused on organizing content clearly and creating an engaging user experience. Along with the LNDM team, we reviewed the initial concepts and the brand’s mission, vision, and values to define a clear direction. Navigation was simplified, related content was grouped, and wireframes were designed for scannable blocks.
In the section below, a before-and-after comparison shows how navigation, content structure, and CTA placement were refined
to enhance clarity and engagement.
Fold 1
Simplified navigation
Reduced the menu from eight to six items, grouping related sections and simplified the logo for better readability.Clear content entry
Replaced a text-heavy intro with a scannable overview of key activities, linking to relevant pages.Early engagement
Added a prominent first-fold CTA linking to contact, supporting quick interaction for events and surf trips.
Previous Home
Current Home
Fold 1
Simplified navigation
Reduced the menu from eight to six items, grouping related sections and simplified the logo for better readability.Clear content entry
Replaced a text-heavy intro with a scannable overview of key activities, linking to relevant pages.Early engagement
Added a prominent first-fold CTA linking to contact, supporting quick interaction for events and surf trips.
Previous Home
Current Home
Fold 2
Events First
Upcoming events are prioritized, as they generate the most conversions and keep content fresh and engaging.Updated CTA
“View All” Replaced the previous CTA with a clearer “View all” button at the top right of the “Coming Soon Events” and “Our Trips” sliders, directing users to full event and trip pages.Trips Slider
Surf and surfskate trips appear in a redesigned, visual slider with category labels and a “More info” CTA, offering key details to spark interest without overwhelming users.
Previous Home
Current Home
Fold 2
Events First
Upcoming events are prioritized, as they generate the most conversions and keep content fresh and engaging.Updated CTA
“View All” Replaced the previous CTA with a clearer “View all” button at the top right of the “Coming Soon Events” and “Our Trips” sliders, directing users to full event and trip pages.Trips Slider
Surf and surfskate trips appear in a redesigned, visual slider with category labels and a “More info” CTA, offering key details to spark interest without overwhelming users.
Previous Home
Current Home
Fold 3
Join the Community, Social Media
& Contact
Grouped social media and contact into
a single community section. Icons link directly to platforms, and the banner includes three CTAs: “About us,” “Contact,” “Merchandising.”Sponsors
Finally, minimized logos acknowledge sponsor support while keeping focus on LNDM content.
Previous Home
Current Home
Fold 3
Join the Community, Social Media
& Contact
Grouped social media and contact into
a single community section. Icons link directly to platforms, and the banner includes three CTAs: “About us,” “Contact,” “Merchandising.”Sponsors
Finally, minimized logos acknowledge sponsor support while keeping focus on LNDM content.
Previous Home
