BRANDING GROOTS
BRANDING GROOTS
BRAND
This project was developed during my professional experience at Groots, a vertical farming company, where I designed a range of marketing materials aligned with the brand’s visual identity.
Brand Design
Marketing Design
Motion Design
Brand Application
Print Design
Client
Groots
Year
2022
Field
AgriTech/Vertical Farming
Editorial Concept & Visual Narrative
For my Master’s project at LABASAD, I designed CRUDA, an editorial magazine that explores the synergy between humans and nature. I curated real photographic content by @miriaamani, , focusing on the Hmong ethnic minority in Vietnam, and structured it to tell a cohesive visual story.
Through my work on typography, layout systems, and prepress processes,
I translated documentary photography into an organic editorial language, ensuring a publication that is both visually compelling and production-ready for print.
Brand Application
All materials were developed following Groots’ established visual identity, applying brand colors, typography, and tone consistently across formats. The project translates the brand into both motion and physical spaces, ensuring coherence and recognition.
Motion Design
The corporate video was conceived as a dynamic and engaging piece, designed to communicate Groots’ message in a fresh and youthful way. I was responsible for the full process, including filming, production, and motion design, with editing and animation developed in After Effects. Animated graphics, pacing, and visual rhythm were carefully aligned with the brand’s identity.
In-Store Materials
The project includes the design of in-store marketing materials such as posters and informational wobblers displayed in supermarkets. These pieces aim to clearly communicate product features and company values, adapting the message to a commercial and customer-facing environment.
From Motion to Point of Sale
The work includes the creation of a corporate video, fully produced, recorded, and edited by me using After Effects, as well as the design of in-store marketing materials such as posters and informational wobblers displayed in supermarkets. All pieces followed Groots’ established color palette and typography.
Brand Application
All materials were developed following Groots’ established visual identity, applying brand colors, typography, and tone consistently across formats. The project translates the brand into both motion and physical spaces, ensuring coherence and recognition.
Brand Application
All materials were developed following Groots’ established visual identity, applying brand colors, typography, and tone consistently across formats. The project translates the brand into both motion and physical spaces, ensuring coherence and recognition.
Motion Design
The corporate video was conceived as a dynamic and engaging piece, designed to communicate Groots’ message in a fresh and youthful way. I was responsible for the full process, including filming, production, and motion design, with editing and animation developed in After Effects. Animated graphics, pacing, and visual rhythm were carefully aligned with the brand’s identity.
Motion Design
The corporate video was conceived as a dynamic and engaging piece, designed to communicate Groots’ message in a fresh and youthful way. I was responsible for the full process, including filming, production, and motion design, with editing and animation developed in After Effects. Animated graphics, pacing, and visual rhythm were carefully aligned with the brand’s identity.
In-Store Materials
The project includes the design of in-store marketing materials such as posters and informational wobblers displayed in supermarkets. These pieces aim to clearly communicate product features and company values, adapting the message to a commercial and customer-facing environment.
In-Store Materials
The project includes the design of in-store marketing materials such as posters and informational wobblers displayed in supermarkets. These pieces aim to clearly communicate product features and company values, adapting the message to a commercial and customer-facing environment.
